3rd-4th March, 2016 |

Mazagan Beach & Golf Resort, El Jadida

Complimentary IEP Workshop

IDC’s IT Executive Programs consist of a family of research programs intended to help today’s time-constrained technology professionals make more effective technology decisions.

The program offers actionable and timely fact-based research that will assist technology professionals in mitigating technology risks, maximizing the effectiveness of IT investments, identifying and capitalizing on new opportunities, and creating solutions that are aligned with your organization’s business objectives.

Our comprehensive portfolio is skillfully curated and promptly delivered to meet each individual client’s customized needs. We provide the data and due diligence to ensure that it is always relevant.

Based on the excellent feedback received last year, we are pleased to announce that IDC would be repeating these informative workshops again in 2016 based on new topics and themes.

Click here to know more about IEP http://www.idc.com/itexecutive

IEP Workshop 1

Strategic Architecture - Redefining "Strategic" in Architecture's Business Contribution

Joseph C. Pucciarelli

Group Vice President
IT Executive Advisor - IDC

Organizations must rethink their business strategy and adapt their business operations as part of the digital transformation of their business. Strategic architecture is a critical aspect of this transformation execution. This workshop will address in the following questions:

  • How can IT prioritize and execute digital transformation initiatives to maximize resources and value?
  • How can IT benchmark its architectural competency and maturity regarding its leadership, deliverables and technology needed to compete in the new era of 3rd Platform?
  • What turns architecture teams into value driven functions that enhance the CIOs influence?

IEP Workshop 2

Enterprise IT Transformation - Empowering Innovative Business Transformation

Bill Keyworth

Vice President of Reasearch - IDC

The 3rd Platform is fundamentally a business platform that is creating tremendous opportunities for organizations to transform how they innovate and engage with customers, the speed at which they deliver their products and services, and the reliability of their operations. It is being defined by the creative and innovative uses that businesses are finding for mobility, social systems, cloud services, and big data and analytics. This workshop will address in the following questions:

  • How do CIOs ensure the enterprise's innovation achievements are actually enabling business transformation?
  • How does a CIO focus on the qualities necessary to succeed in the era of 3rd Platform technology-driven transformation?
  • How does IT move from a "cost overhead" department to IT as a "service business", forever altering LOB's perspective of IT's value?

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community makes fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 51 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events Company. You can learn more about IDC by visiting www.idc.com


For the Middle East, Africa, and Turkey region, IDC retains a coordinated network of offices in Riyadh, Casablanca, Nairobi, Lagos, Johannesburg and Istanbul, with a regional center in Dubai. Our coverage couples local insight with an international perspective to provide a comprehensive understanding of markets in these dynamic regions. Our market intelligence services are unparalleled in depth, consistency, scope, and accuracy. IDC Middle East, Africa and Turkey currently fields over 125 analysts, consultants, and conference associates across the region.